1. Applying the branding iron.

2. Can story-telling help your brand?

3. Why should brands build traditions?

4. Steps to creating powerful brand websites

5. How to use ‘Causes’ to build brand equity?

6. The celebrity as a brand.

7. Internal branding

8. How does advocacy work for brands?

9. Branding for non-profits

10. Building nation brands with pride

11. Pharma branding.

12. The role of emotion in branding.

13. The how and why of heritage branding

14. What investors should know about branding

15. The branding of political parties.

16. Developing a well-rounded brand personality

17. What’s wrong with brands these days?